WHO WE ARE
Why The Journey
We bring clear, unbiased eCommerce thinking to complex businesses, helping leadership teams turn complexity into confident decisions and measurable progress.
Where we come from
OUR BACKGROUND
Our roots are in some of the most demanding eCommerce environments in the UK. Builders’ merchants, construction supply, specialist retail and complex B2B organisations. These are businesses where eCommerce is rarely straightforward and quick fixes do not work.
We know what actually delivers results when products are heavy, pricing is complex, fulfilment is challenging and digital trust has to be earned internally. That real world experience shapes how we think, how we advise and how we work. It underpins everything we do.
WE ARE THE JOURNEY
Who are we
Kyle Leivers
Founder & Consultant
John Godwin
Founder & Consultant
THE PATTERNS
The challenges we see
We see the same patterns across complex organisations.
Digital is recognised as critical, but teams struggle to move forward with confidence
Strategies look strong on paper, yet stall when it comes to execution
Platforms are delivered without full organisational buy-in
Technology decisions are made before the commercial model is clearly defined
Online revenue grows, but profitability and sustainability lag behind
The gap is rarely effort or intent.
It is alignment, ownership and execution.
