The Gap is a deep dive into the growing disconnect between what today’s trade customers expect digitally and what UK builders’ merchants actually deliver.
We surveyed over 500 trade professionals across 13 different trades and assessed every major UK builders’ merchant against 43 separate digital experience metrics, uncovering where the biggest gaps exist across stock visibility, delivery certainty, pricing, account experience, search, checkout and more. The result is a clear picture of how trade behaviour is changing, where merchants are falling behind, and what the next generation of builders will expect as standard.
Set up a short call and we’ll walk you through the findings, the biggest opportunities, and where your business sits against the market.