COUNTER INTELLIGENCE
Market insight for digital merchanting.
Counter Intelligence is where we publish research, share market insight and give merchants access to the voice of the trade customer.
1000
trade professionals in our research panel, giving The Journey and our clients direct access to the views, behaviours and expectations of trade customers.
Better decisions start with better evidence.
TRADE PANEL
Direct access to the people merchants need to understand.
We have built a 1,000 person trade panel to help us understand how trade customers think, buy, compare, choose and use merchants across the UK.
This gives The Journey and our clients access to real customer insight, not internal assumptions. Whether a merchant wants to test a proposition, understand digital adoption, explore delivery expectations or validate a new service idea, the panel provides a practical route to the voice of the customer.
Customer
expectations
Understand what trades expect from merchant websites, branches, delivery services and account tools.
Buying
behaviour
Explore how trades search, compare, price-check and choose where to buy.
Proposition
testing
Pressure-test ideas before investing in platforms, campaigns, apps or service changes.
Market
validation
Use trade insight to support board papers, business cases and transformation decisions.
FEATURED REPORT
The Gap
Independent research into the expectations, behaviours and experiences of trade customers, and the digital capability of merchants.
Insights
The Certainty Economy
Why the merchants that grow fastest over the next decade won't necessarily be the most digital.
