TRADEFIT

The easiest merchant wins.

The trade aren't trying to use your website.

They're trying to get a job done. Whether they're pricing a project at 6am, checking stock from a van, chasing a delivery from site or downloading an invoice at the end of the month, every interaction either makes life easier or creates friction.

TradeFit assesses how effectively your business supports the things customers are actually trying to achieve.

Book a TradeFit Snapshot
TradeFit mission framework

INTENT FRAMEWORK

Trade customers do not experience your business in channels.

They experience it in moments of need. A customer is in a van, on site, at the counter, in front of a homeowner or chasing paperwork at the end of the month. Every mission either feels easy or creates friction.

Measure the mission

We assess the real things customers need to complete, not just the technology or channels you provide.

Find the friction

We identify where customers are forced to phone, email, queue, chase, repeat themselves or wait for answers.

Prioritise the fix

We rank the opportunities by customer value, frequency, effort, cost-to-serve and commercial impact.

FRAMEWORK

The five customer mission areas

TradeFit assesses how effectively merchants support customers across the practical missions that define trade experience.

Find

  • Find products fast

  • Compare options

  • Check specs

  • Build material lists

Price

  • Check trade price

  • Create quotes

  • Repeat orders

  • Request job pricing

Get

  • Check stock truth

  • Book delivery

  • Track ETA

  • Manage collection

Sort

  • View invoices

  • Check credit notes

  • Manage credit

  • Resolve issues

Run

  • Track project spend

  • Analyse categories

  • Manage teams

  • Protect margin

BUILT ON REAL MERCHANTING EXPERIENCE

Not a generic maturity model.

TradeFit reflects the realities of builders' merchants: trade accounts, branch networks, pricing complexity, product data, fulfilment, customer portals and operational change.

It is built to help leadership teams prioritise the work that will improve customer experience, commercial performance and digital adoption.

START WITH A SNAPSHOT

Understand where your digital opportunities are.

Book a TradeFit Snapshot and get a private, practical view of your current digital capability and the opportunities worth exploring next.