TRADEFIT
The assessment framework for digital merchanting.
TradeFit helps merchants understand strengths, weaknesses and opportunities across the capabilities that drive digital growth.
WHY TRADEFIT EXISTS
Digital decisions need better evidence.
Websites, apps, PIM platforms, CRM systems, customer portals and fulfilment improvements all compete for investment. The challenge is knowing which capabilities will create the greatest impact.
TradeFit provides a confidential assessment of the areas that matter most to trade customers and commercial performance. It does not publish public rankings or reveal competitor scores. It gives each merchant a practical view of where they are today and what should happen next.
THE SEVEN PILLARS
Designed specifically for builders' merchants.
TradeFit assesses the capabilities that sit behind every successful digital merchant, helping leadership teams understand where they are today, where friction exists and where investment will create the greatest impact.
01
Product
experience
Product data, imagery, specifications, content quality and confidence at the point of decision.
02
Findability
Search, navigation, category structure and the ease with which customers locate what they need.
03
Commercial
experience
Trade pricing, quotes, promotions, account terms and buying journeys that support customer decisions.
04
Availability and
fulfilment
Stock visibility, collection, delivery, branch integration and confidence that products will arrive when needed.
05
Account
experience
Self-service, account management, invoices, payments, reordering, quotes and approvals.
06
Digital
experience
Website and mobile performance, usability, accessibility, trust and the overall quality of the customer journey.
07
Customer Growth
CRM, customer data, loyalty, segmentation, retention and lifecycle management capabilities.
HOW TRADEFIT WORKS