Expertise rooted in the trade
We understand branches, accounts, pricing, product data and complex fulfilment.
Book an introductory call Digital transformation for the trade
Helping merchants make better digital decisions.
We help builders' merchants, distributors and businesses focused on the trade understand where to invest, what to prioritise and how to create measurable growth through digital capability.
Built for the realities of trade.
Our point of view
Decisions grounded in evidence
Independent research and diagnostics replace opinion with clarity.
Capability that compounds
Practical delivery creates stronger teams and lasting commercial impact.
What we do
Three ways we help merchants make better digital decisions.
Whether you need to understand what is changing, decide where to invest or turn an ambition into practical action, we bring evidence, experience and senior support to the work that matters.
1,000 trade voices and 43 merchant measures01
Leadership question
What do customers expect, and where is the market moving?
Independent customer and market evidence that replaces assumptions with a clearer view of trade behaviour, expectations and merchant performance.
- The Trade Panel
- The Gap
- Digital Maturity Assessment
Our work · Customer app
Selected work
Putting a national merchant in every customer's pocket.
An industry first mobile proposition, adopted at scale and connected directly to commercial performance.
250K+ downloads£1m monthly run rate
Explore the project Why The Journey
Senior experience,
without the big
consultancy fog machine.
We have sat inside complex businesses, carried the targets, made the decisions and delivered change where customers, technology and trading performance collide.
We bring structure without making things heavy, challenge without making things political, and experience without turning every answer into a deck with 90 pages.
Meet the operatorsConsultancy
We sit between strategy and delivery.
Practical support shaped around the decision you need to make, not a generic transformation playbook.
Digital strategy & roadmaps
Clear choices that connect customer needs, commercial priorities and technology investment.
Explore capabilityCustomer intelligence
Evidence on behaviour, friction and growth opportunities, before major decisions are made.
Explore capabilityProduct experience
Better product data, content, catalogue quality and findability across complex ranges.
Explore capabilityDigital commerce
Customer portals, ecommerce, mobile, search and conversion built around how the trade works.
Explore capabilityFulfilment & operations
Stock truth, delivery, collection and branch integration that customers can rely on.
Explore capabilityOperating model
The governance, teams and decision rhythms needed to turn strategy into delivery.
Explore capabilityTradeFit
Clarity on what to do next.
TradeFit gives leadership teams a private, practical view of digital capability, revealing friction, identifying opportunity and prioritising the work that matters.
Explore TradeFitTRADEFIT DECISION PATH
- 01UnderstandEvidenceWHERE ARE WE NOW?
A practical view of customer needs, digital capability and commercial friction.
- 02DecidePrioritiesWHAT MATTERS MOST?
The opportunities that matter most, made clear against value, effort and urgency.
- 03MobiliseRoadmapWHAT HAPPENS NEXT?
An investable sequence of work that aligns leaders, teams and technology.
The resultConfident decisions. Focused investment. Momentum.
Evidence
See the market, the customer and your capability clearly.
Priority
Focus investment on the decisions that will move the dial.
Delivery
Keep strategy connected to measurable commercial outcomes.
Counter Intelligence
Research that reveals where the market is moving.
Our research programme explores how trade customers buy, what they expect and where merchant capability is falling behind.
Explore Counter Intelligence“Most merchants are not short of ideas. They are short of clarity.
Start the conversation
What decision are you trying to make?
Whether you are planning a transformation, exploring TradeFit or trying to make sense of competing priorities, we can help you work out what should happen next.
Book an introductory call