Over a 5 year period, we helped Travis Perkins exponentially grow digital participation.
WORK
What we achieved..
TP Trade App
An industry first. The app was designed in conjunction with customers to help them save time and work smarter by enabling them to check and order stock at their personal trade prices in real time from their local branch 24/7.
Not only did this transform the way they can forward plan their materials ordering and purchasing at the time that is most convenient to them, but the new app also enabled Trade Professional customers to fully manage their accounts on the go.
At just the tap of a mobile button, they can now check their credit accounts, pay balances and download their invoices, which means they will be able to wave goodbye to large amounts of paperwork.
250k downloads
in 12 months
4.7 stars on the app store
5,100 ratings
9% CVR
on the app shop
25% trade participation
each month
Travisperkins.co.uk
An industry first. The app was designed in conjunction with customers to help them save time and work smarter by enabling them to check and order stock at their personal trade prices in real time from their local branch 24/7.
Not only did this transform the way they can forward plan their materials ordering and purchasing at the time that is most convenient to them, but the new app also enabled Trade Professional customers to fully manage their accounts on the go.
At just the tap of a mobile button, they can now check their credit accounts, pay balances and download their invoices, which means they will be able to wave goodbye to large amounts of paperwork.
+30% uplift in annual traffic
+18% average order value
£600m account payments
Doubled conversion rate in 2 years
Branch Toolkit
The digital toolkit was developed over several years and was tested in partnership with Travis Perkins colleagues, who provided detailed feedback and insights to help its development. It was initially trialled in 15 branches across the country, before a phased launch across all branches which was completed in 2023.
All devices includes a Yard Sales app to create customer orders and add notes for timber and building materials in the yard; a Location Maintenance app where colleagues can view and edit products and locations; and a Perpetual Inventory Count to track the quantity of stock on hand and give customers increased confidence that product is available.